Building Karviva: Angela Zeng’s Lessons on Persistence and Continuous Learning

This week, Ivy Slater, host of Her Success Story, chats with her guest, Angela Zeng.  The two talk about Angela’s journey from her roots in traditional Chinese medicine and medical research to building her own manufacturing facility and launching a line of plant-based, prebiotic wellness drinks, the challenges of getting innovative products onto major store shelves, and the importance of resilience and continuous learning as an entrepreneur. 

In this episode, we discuss:

• How Angela Zeng’s background in biochemistry, pathology, and traditional Chinese medicine inspired her to create Karviva Beverages, combining ancient remedies with modern nutritional science.

• What it really takes to bring a unique product to retail shelves—Angela shares the details of getting Karviva into major stores like Whole Foods, Stop and Shop, and beyond.

• When Angela decided to become an entrepreneur in her 40s, motivated by her lifelong passion and family encouragement, she ultimately built her own manufacturing facility out of necessity.

• Why Angela believes that resilience, thick skin, and ongoing learning are essential for any entrepreneur, especially in the competitive consumer product industry.

• How she uses customer feedback from in-store sampling to refine and retune her products, packaging, and branding.

 Dr. Angela Zeng is the visionary founder of Karviva Beverages. Born in China and armed with a profound belief in the healing power of nature, inspired by Traditional Chinese Medicine, Angela has seamlessly blended this ancient wisdom with cutting-edge science to revolutionize the wellness drink industry. With her unique background in biochemistry, pathology, and an MBA, Angela has led Karviva to national acclaim, offering beverages that nourish both body and soul. Let’s dive into her journey of innovation, sustainability, and health. 

Website: https://karviva.com/

Social Media Links:

https://www.linkedin.com/in/angelazeng1/

https://www.instagram.com/karvivawellness/

https://www.facebook.com/karvivawellness

Karviva (@Karvivawellness) / X

Karviva Wellness (@karvivawellness) | TikTok