September 6, 2025: Billion-Dollar Ballgames, Love Contracts, Federal Stakes & Logo Breaks

After last week’s pre-recorded interview, there’s plenty in the financial markets to unpack—from the muted moves during the holiday-shortened week to the latest ISM Manufacturing Index and the Fed’s Beige Book. We break down two weeks of market action and the economic data you don’t want to miss.

The NFL is back—and so is big business as the 2025–2026 season kicks off. With team valuations up 25% year-over-year to an average of $6.5 billion as of 2024, and the Dallas Cowboys setting a new record, we’re looking at the dollars behind the game. From Fantasy Football to futures contracts on who will win, there’s money to be made on and off the field—which raises the question: could NFL teams one day show up in your 401(k)?

On the topic of football, the buzz isn’t only on the field. The engagement between Taylor Swift and Travis Kelce takes the spotlight and they open the door to a financial conversation that goes far beyond celebrity gossip: prenuptial agreements. With Swift’s billion-dollar empire and Kelce’s multimillion-dollar career, the question isn’t about romance, it’s about protection. We’ll dig into what prenups can do, why they’re not just for the ultra-wealthy, and how couples can approach these conversations without derailing the love story.

After the break, we dig into the future of U.S. capitalism. Is Washington becoming Wall Street’s biggest investor? With a 15% stake in MP Materials and nearly 10% in Intel, the government is taking positions in the same companies citizens invest in. We explore what this means for free-market capitalism, efforts to secure supply chains, and whether bipartisan disillusionment with globalization is reshaping America’s economic playbook.

And speaking of government butting into business—it’s reported that Trump personally called up Cracker Barrel, urging them to revert their logo after backlash over its redesign. We’ll discuss the misstep and look at other companies that have made major branding blunders.

Henssler Money Talks — September 6, 2025  |  Season 39, Episode 36

Timestamps and Chapters

• 4:46: What’s Driving the Markets
• 14:27: Gridiron Gold
• 26:47: Love Songs to Legal Clauses
• 36:24:  Sam’s New Portfolio
• 52:35: Biscuits to Backlash

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