Copywriting Techniques for Technology Experts — Josh Earl on Entrepreneurship

Josh Earl is an email copywriter and the director of marketing for SimpleProgrammer.com. He writes at JoshuaEarl.com, where he shows bloggers and entrepreneurs how to create a steady stream of sales and income using fun-to-write, educational email courses.

Show notes at http://hellotechpros.com/josh-earl-entrepreneurship/

• How writing is a lot like refactoring code: where to start and how to make incremental improvements.
• The 3 major components to a marketing campaign and how much effort you should devote to each.
• How to get your audience's permission to spam them with your offers.
• Evergreen email funnel techniques that launches your product to a new audience every day.
• The exact process new entrepreneurs should use to build an audience then build and market their products.