#6 Where Esports meet business

This time, Maxime looks at the Business Model of big, successful Esports organizations in an episode featuring Berlin-based team Sprout, which is ranked world’s 32nd in CS:Go. From engaging with the fans to wearing special jerseys in support of Ukraine, there is much to think about. Daniel Paulus, their head of management, tells him about the identity and values of his club – growth, team spirit, sustainability – and reveals what strategy he and his partners went for to see their team grow into a big name of the gaming scene.