Ep. 161 Mallory Vaughan Patton

Key Takeaways:

1️⃣   Build before you’re ready
Mallory didn’t wait for the perfect plan or millions in funding. She Googled her way into the beverage industry and proved that execution beats experience.

2️⃣ Distribution is a beast, so own it
Getting into Target and Whole Foods is a win, but staying on shelves is the real game. Mallory breaks down the messy logistics behind retail growth and why founders must stay hands-on.

3️⃣ Family business can be a superpower
Working with family requires boundaries, but it also unlocks deep trust and alignment. Mallory shares how their tight-knit team turned personal connection into professional momentum.

Timestamps
00:00 Welcome to the Chaos
03:41 Navigating Ingredients and Formulation
06:05 Trusting Your Gut in Entrepreneurship
08:48 Transformative Journey from Mother to Entrepreneur
09:40 Direct to Consumer Launch and Challenges
11:49 Scaling Production and Distribution
13:57 Targeting Retail and National Expansion
16:06 Creating a Unique Spritz Experience
19:22 Family Dynamics in Business
21:08 Overcoming Misconceptions in the Beverage Industry
22:26 Building a Family Dream
23:39 Strategic Growth and Compliance
25:16 Retail Expansion and Market Presence
27:05 Learning from Mistakes
29:00 Streamlining Operations
31:14 Mindset and Stress Relief
32:30 Celebrating Growth and Future Goals
35:09 Community and Support for Entrepreneurs
37:00 Advice for Aspiring Founders
38:06 Transformative Entrepreneurial Journey
41:40 The Nature of Creativity

🔗 Follow the fizz and connect with Mallory:
Website: Saint Spritz: A Departure in every Can
LinkedIn: https://www.linkedin.com/in/malloryvaughan/
Instagram: https://www.instagram.com/saintspritz/

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