Ep. 108 Phoebe Sherman

In this episode of "Hello, Chaos," I had the pleasure of speaking with Phoebe Sherman, the founder and CEO of Girl Gang Craft. We delved into the journey of how Phoebe started her business in 2016, creating feminist apparel and finding a niche in the Bay Area's craft fair scene. Frustrated by the high costs and exclusivity of existing events, Phoebe launched Girl Gang Craft in 2017 to provide a more affordable, political, and fun space for small businesses and creatives.

Phoebe shared the rewarding aspects of her journey, including watching other founders grow and scale their businesses. She also enjoys the freedom of curating her own schedule, which allows her to balance work and personal life effectively. We discussed the evolution of Girl Gang Craft, which now includes apparel, accessories, homewares, and live events on both the East and West coasts.

One of the key takeaways from our conversation was the importance of flexibility and adaptability in business. Phoebe emphasized that the entrepreneurial journey is far from linear and often requires pivoting, as evidenced by her experience during the COVID-19 pandemic. She launched a podcast and developed online classes to continue supporting her community when in-person events were not possible.

Phoebe also shared her insights on time management, advocating for a task management approach over traditional to-do lists. She themes her days to focus on different aspects of her business, which helps her stay organized and productive.

We touched on some of the challenges Phoebe has faced, including dealing with city permits and the ever-changing regulations for events. Despite these hurdles, she remains committed to her mission of supporting marginalized communities and fostering a sense of belonging among creatives.

In a lighter moment, Phoebe revealed her recent transition from being an extrovert to an introvert, a change she attributes to age and possibly the impact of the pandemic. She also shared her love for gardening and ceramics, hobbies that help her unwind and find balance.

As we wrapped up, Phoebe expressed her goals for the future, including optimizing her business funnels and enrolling more students in her classes. She also highlighted the importance of having a supportive circle, including her family, friends, and team members.

For those interested in learning more about Girl Gang Craft or connecting with Phoebe, she can be found on Instagram and TikTok at @GirlGangCraft and @PhoebeSherman. Additionally, Girl Gang Craft offers a free craft fair ebook available at girlgangcraft.com/ebook.

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