Ep. 015 Andy and Jeff Crocker, Mister and Mischief

It turned out this conversation with interactive experience creators Mister & Mischief (a.k.a. Jeff and Andy Crocker) was a masterclass in understanding and engaging an audience of any sort. We talked about how to read people, how to delight them, and what kinds of data can help you constantly improve the customer (or audience) experience. They also shared great insights about handling the tensions between creative vision and commercial opportunity.