#15 From the Playground to the Beauty Aisle: why are kids obsessed with skincare?

Foundation-stained containers, broken glass serum bottles, half empty skincare shelves, screams…CHAOS. That’s not a start to an apocalyptic horror movie, that’s todays Sephora.

Children and tweens have overtaken the beauty stores in search of expensive skincare. The question is what for? It’s quite obvious that a 10 year old doesn’t need a £100 anti ageing serum or skin brightening drops, so why has the skincare section become an equivalent of a toy store?

The rise of tween beauty influencers is a concerning phenomenon that has seen a roof rise in the past year. In this episode we discuss how this ‘trend’ came about and what its potential implications may be.

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