Using Fandom for Good - How Sports Create Social Impact w/ JW Cannon

 For the last 6 years, JW Cannon was behind one of the most recognizable brands in sports philanthropy at the American Cancer Society. Campaigns that you’ve seen every game day from NFL’s Crucial Catch to the NHL’s Hockey Fights Cancer, JW has a hand in building. Today, he’s going to give us a look at how sports fandom can drive tangible good. From charitable efforts to brand partnerships that actually matter, this conversation bridges the gap between fan loyalty and social action.

It’s about using the platform we have — as fans — to build something bigger than ourselves.

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Track: "Frugality", Eazy
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Track: "Now You Know"
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Track: "Stripper Running Late"
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