Partner Perspective: In Order to Thrive, Health Systems Must Master Identity

Faced with shrinking margins in the face of competitive headwinds, health systems must start being more consumer friendly. And one of the main ways to do that, says Verato CEO Clay Ritchey, is leveraging data to better customize outreach, resulting in better service. But that can only be accomplished if health systems are able to form a complete picture of the patient across their internal departments, and that takes sophisticated identity management. However, Ritchey’s vision for such improvements in customer service go beyond a health system mastering identity across its internal silos. As part of a recent deal with CLEAR, Verato is now working to bridge the gap between the consumer piece of identity (the front end) and the enterprise piece (the back end). In this episode of healthsystemCIO’s Partner Perspective Interview Series with Founder & Editor-in-Chief Anthony Guerra, Richey discusses these issues and provides his advice for health systems working to get their arms around this important challenge.