I have often said companies need two things to succeed; image and substance. A company with image but no substance is selling you fluff. A company with substance and no image, gets lost because no one knows about them or what they do. You want to buy from companies that have substance first as that is the most important thing. It is when you want to look deeper into the substance of a company that the distinctions become clearer. That's what this interview is exploring with Chad Kelly, Senior Educator for NutriGold Supplements.