Haley Shane / Slayer of Boring Brands

Haley Shane is a brand strategist, designer, and self-proclaimed "Slayer of Boring Brands."

What started as designing band posters for fun has turned into a full-time career of helping businesses stand out in crowded markets.

Now renovating a van to serve as a mobile design studio, Haley is traveling the country to work face-to-face with clients, challenging the rise of AI in branding.

In this episode, Haley shares her creative journey, insights on brand differentiation, and her bold approach to marketing in an AI-driven world.

5 Key Takeaways:

• How to differentiate your brand with bold creativity
• Why personal connections will outlast AI in branding
• The importance of storytelling in design and branding
• Haley’s unique van renovation project and branding strategy
• How to stand out in a crowded, saturated market

LINK: The Brand Wild

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

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