HOW PAYLESS CHANGED THE CONVERSATION

And how changing the conversation, helped increase the value their brand.

Taking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursday night with key influencers and high-end early adopters to celebrate Italian designer Bruno Palessi.



For information on these strategies, check out these Razor Branding Blogs:



HOW PAYLESS CHANGED THE CONVERSATION

TECHNOLOGY AND BRANDING

MODEL OF A BRAND



And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso