DISCOUNT BRANDING AND WHY IT NEVER WORKS

How to maintain your brand equity through difficult times

I think it would be safe to say that if you own a business, run a business, or manage a business, you have had a few sleepless nights even when things were going well. Sure, you follow the adage of “never let them see you sweat”, but inside, you carry the weight of the world on your shoulders, particularly when things begin to slow and the projections you had for the month fall short of expectations.



For information on these strategies, check out these Razor Branding Blogs:



DISCOUNT BRANDING AND WHY IT NEVER WORKS

REBRANDING FROM THE INSIDE OUT

BRANDING, RELATIONS AND LOVE

WHAT IT MEANS TO LOCALIZE YOUR BRAND

HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING

WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT



And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso