Accessible Branding w/ Mike Barton

On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye, to discuss what it truly means to make your brand accessible.

From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in.

Together they explore:

• How inclusive design improves UX for all audiences


• Why accessible websites aren’t just about compliance—they’re about connection


• What marketers need to know about alt text, screen readers, and usability


• How accessibility can increase brand trust, loyalty, and market reach

Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.