What Is Blue Ocean Strategy — and Where Does It Go Wrong?
- Author
- Harvard Business Review ([email protected])
- Published
- Wed 31 May 2023
- Episode Link
- https://hbr.org/podcast/2023/05/what-is-blue-ocean-strategy-and-where-does-it-go-wrong
Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.
