The Difference Between a Plan and a Strategy
- Author
- Harvard Business Review ([email protected])
- Published
- Wed 03 May 2023
- Episode Link
- https://hbr.org/podcast/2023/05/the-difference-between-a-plan-and-a-strategy
Planning is comforting but it’s a terrible way to make strategy, says Roger Martin, former dean of the Rotman School of Management at the University of Toronto. In contrast, setting strategy should push your organization outside its comfort zone.
