Defining a Growth Strategy in Uncertain Times
- Author
- Harvard Business Review ([email protected])
- Published
- Wed 12 Jul 2023
- Episode Link
- https://hbr.org/podcast/2023/07/defining-a-growth-strategy-in-uncertain-times
To plan for the future, businesses usually look to their past. But what if your company is in uncharted territory? Columbia Business School professor Rita McGrath has a different idea: Design experiments to test your assumptions using “discovery-driven growth.”
