What Superconsumers Can Teach You
- Author
- Harvard Business Review ([email protected])
- Published
- Thu 15 Dec 2016
- Episode Link
- https://hbr.org/podcast/2016/12/what-superconsumers-can-teach-you
Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.
