The “Jobs to be Done” Theory of Innovation
- Author
- Harvard Business Review ([email protected])
- Published
- Thu 08 Dec 2016
- Episode Link
- https://hbr.org/podcast/2016/12/the-jobs-to-be-done-theory-of-innovation
Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow.
