How Focusing on Content Leads the Media Astray
- Author
- Harvard Business Review ([email protected])
- Published
- Wed 23 Nov 2016
- Episode Link
- https://hbr.org/podcast/2016/11/how-focusing-on-content-leads-the-media-astray
Bharat Anand, author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school's online learning platform.
