Does Your Sales Team Know Your Strategy?
- Author
- Harvard Business Review ([email protected])
- Published
- Thu 02 Oct 2014
- Episode Link
- https://hbr.org/podcast/2014/10/does-your-sales-team-know-your-strategy
Frank Cespedes, HBS professor and author of "Aligning Strategy and Sales," explains how to get the front line on board.
