Blue Ocean Strategy and Red Ocean Traps
- Author
- Harvard Business Review ([email protected])
- Published
- Thu 19 Mar 2015
- Episode Link
- https://hbr.org/podcast/2015/03/blue-ocean-strategy-and-red-ocean-traps
Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."
