Week 8: Audience Analysis and Segments

https://docs.google.com/presentation/d/1-5S5iHtqMrzq6Bcl69jykDDRuo6t6Z0StCNCkEBG8og/edit?usp=sharing 

Hey, 415! This episode talks about audience segmentation to help you identify who you are targeting with your social media campaigns AND how to actively consider the profile of your audience in your strategic planning.

You can follow along with the slides. The Slido interactive feature will only be available through October 16, 2021.

There is one poll question, the usual way we use Slido in class, and then two prompts for you to submit in the Q&A tab.

Our vision for this lesson is to consider the audience with the intention of guiding our strategic planning. Take a moment now to write a goal you have for this week’s lesson. Remember vision is the framework for your planning and goals are the guiding directions for your decisions and actions. Think of a goal that will help you reach the vision of intentionally considering the audience.