From Ideas to Action: Everyday Effectiveness CEO, Gwen Bortner, on Empowering Women Entrepreneurs

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"For women entrepreneurs especially, we don’t realize that what we say we want has nothing to do with what we actually want. We’ve gotten caught up in the societal expectations of others of what our goal is supposed to be."

In this episode of Have a Seat...Conversations with Women in the Workplace, I’m joined by the amazing Gwen Bortner, CEO of Everyday Effectiveness and all-around operational strategy genius. Gwen has made it her mission to help visionary women entrepreneurs turn their big dreams into businesses that actually work.

We dive into everything from balancing work and life (spoiler: balance is a myth!) to setting boundaries that make sense for you. Gwen also shares some super practical tips on simplifying your business and decision-making, no matter what stage you’re at. Whether you’re leading a team or running your own show, this episode is packed with insights you can use right away.

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