1. EachPod

Stop Selling, Start Serving: The Ethical Sales Funnel That Converts

Author
HumanOp Technologies
Published
Thu 06 Feb 2025
Episode Link
https://humanop.com

Are you tired of pushy sales tactics that leave you feeling icky? This episode of Harmonious at Lunch challenges the conventional approach to high-ticket sales and introduces a more ethical and effective method. Host Brandon Gano talks with Craig Andrews about how to build trust and create genuine connections with potential clients.

Key takeaways:

  • Learn how to shift your focus from selling to serving, creating an environment where people want to buy.
  • Discover the power of "First-Time Offers" (FTOs) and how they can build trust and accelerate the sales process.
  • Understand the importance of addressing your prospects' underlying needs and pain points.
  • Explore how to leverage Facebook ads and retargeting to attract high-quality leads at a fraction of the cost.

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In this episode, you'll also learn:

  • Why focusing on human connection is crucial for maximizing margins in any business.
  • How to identify and address the real pains and challenges your prospects are facing.
  • The importance of storytelling in communicating your values and building emotional bonds.
  • How to create a "coffee date" experience with your prospects to de-risk the buying process.
  • Craig's insights on the power of oxytocin and how it influences buying decisions.

This episode is a must-listen for any business owner or entrepreneur looking to build stronger customer relationships and increase sales without compromising their ethics. Tune in and discover a more harmonious way to grow your business!


Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

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