How Game Theory Shapes Better Business Decisions

Game theory is the study of how people and organizations make decisions when outcomes depend on what others do. In this episode, we explore how that concept applies to business and manufacturing. Whether it’s pricing strategy, supplier negotiations, or workforce dynamics, leaders are constantly operating in environments shaped by limited information, competing incentives, and multiple players. Amtech CEO Jay Patel unpacks how game theory helps explain misaligned teams, stubborn competitors, and even stalled initiatives, and what to do about it. Rather than think "process maps and spreadsheets," think: leverage, coordination, and strategy. Game theory offers a way to think about problems that live upstream of process. And for businesses stuck in reactive mode, it’s a path to playing offense again.