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Hardtofindseminars.com USP (Unique Selling Proposition) University - Podcast

Hardtofindseminars.com USP (Unique Selling Proposition) University

Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast.

I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again.

Michael Senoff, Founder and CEP http://www.hardtofindseminars.com.

Careers Marketing Business Management & Marketing
Update frequency
every day
Average duration
35 minutes
Episodes
18
Years Active
2012
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HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me…
00:28:34  |   Tue 04 Sep 2012
HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me…
00:34:40  |   Tue 04 Sep 2012
HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how y…
00:25:19  |   Tue 04 Sep 2012
HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how y…
00:25:18  |   Tue 04 Sep 2012
HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an oppor…
00:29:40  |   Tue 04 Sep 2012
HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an oppor…
00:31:10  |   Tue 04 Sep 2012
Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two

Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and g…
00:39:32  |   Tue 04 Sep 2012
Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One

Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and g…
00:55:21  |   Tue 04 Sep 2012
A Systematic Approach To Creating A USP - Part Three

A Systematic Approach To Creating A USP - Part Three

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosti…
00:23:29  |   Fri 31 Aug 2012
A Systematic Approach To Creating A USP - Part Two

A Systematic Approach To Creating A USP - Part Two

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosti…
00:32:27  |   Fri 31 Aug 2012
A Systematic Approach To Creating A USP - Part One

A Systematic Approach To Creating A USP - Part One

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosti…
00:45:41  |   Fri 31 Aug 2012
HMA Opportunity Analysis Training With Ryan Dental Lab

HMA Opportunity Analysis Training With Ryan Dental Lab

Welcome to an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even…
00:39:27  |   Fri 31 Aug 2012
Opportunity Analysis Training With Jonathan The Owner of A Guided Fishing Tour Business

Opportunity Analysis Training With Jonathan The Owner of A Guided Fishing Tour Business

Here is another special opportunity analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. But thi…
01:01:27  |   Fri 31 Aug 2012
HMA Opportunity Analysis Training With Live Consulting Session Results in $1200 Consulting Project

HMA Opportunity Analysis Training With Live Consulting Session Results in $1200 Consulting Project

George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detai…
00:43:29  |   Fri 31 Aug 2012
The USP Of A Snack Food String Cheese Distributor -- Part Three

The USP Of A Snack Food String Cheese Distributor -- Part Three

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on h…
00:37:48  |   Fri 31 Aug 2012
The USP Of A Snack Food String Cheese Distributor -- Part Two

The USP Of A Snack Food String Cheese Distributor -- Part Two

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on h…
00:31:03  |   Fri 31 Aug 2012
The USP Of A Snack Food String Cheese Distributor -- Part One

The USP Of A Snack Food String Cheese Distributor -- Part One

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on h…
00:32:49  |   Fri 31 Aug 2012
USP Strategy Revealed -- New Case Study With an HMA Marketing Consultant And Advice On His Unique Selling Proposition.

USP Strategy Revealed -- New Case Study With an HMA Marketing Consultant And Advice On His Unique Selling Proposition.

Here’s a real live case study with an HMA Consultant, Michael Senoff and Richard. Listen in as we discusses his idea for the USP for his five million dollar client. Listen to Richard's advice and st…
00:14:49  |   Fri 31 Aug 2012
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