The Hook in Business: A Double-Edged Sword - EP: 24

Kirk and Mitch joins us for episode 24 of the Hard But Worth It Podcast to talk about the nuanced world of using 'the hook' in business - a strategy that can be both incredibly beneficial and potentially risky. Explore why the hook is a powerful tool that catapulted businesses to fame a deeper understanding of how the hook can both propel and hinder business success.