1. EachPod

#6 - Get The Damn Reviews - The Septic Business Growth Hack You're Ignoring with Heidi Hooker

Author
Tanya Wilson & The Crew at HomeField East Valley
Published
Tue 19 Aug 2025
Episode Link
None

📍 OVERVIEW

In this episode of Handle The Sh!T!, Tanya Wilson teams up with HomeField East Valley’s Marketing Director, Heidi Hooker, to talk about one of the most powerful (and underused) tools in the septic and wastewater business: customer reviews.

We cover everything from why asking for feedback feels awkward, to how to automate your review process, to handling those dreaded one-star slams with professionalism and grit. You’ll hear real examples from the trenches — the wins, the clap-backs, and how HomeField built more Google reviews in eight years than companies 5x their age.

If you’ve been sleeping on your review strategy, this is your wake-up call.

🧠 TOPICS WE COVER

  • Why reviews are non-negotiable for septic business growth
  • How to automate your review requests without being annoying
  • Responding to one-star reviews like a pro (and turning haters into believers)
  • Using reviews as a team morale booster and marketing gold
  • Why Google reviews beat Facebook, Yelp, and BBB for SEO impact

✨ 5 THINGS YOU’LL LEARN

  1. The #1 reason most septic companies fail at getting reviews
  2. How automation tools like Podium make it easy to ask every customer
  3. Why bad reviews aren’t the end of the world — and how to respond
  4. How to incentivize your team to ask for and earn reviews
  5. Ways to repurpose great reviews into ongoing marketing content

🔗 RESOURCES & LINKS

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: [email protected]

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

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