1. EachPod
EachPod
Hack Your Own PR - Podcast

Hack Your Own PR

Learning how to DIY your PR is the growth hack every small business owner needs - this podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications.

Publicity, PR, media relations, call it what you like. Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.

So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.

If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram.
https://www.instagram.com/odetteandco/
https://www.linkedin.com/in/odette-barry/

Business Marketing Education How To
Update frequency
every 9 days
Average duration
48 minutes
Episodes
110
Years Active
2020 - 2025
Share to:
How to pitch to Today Extra with Cosi Toni | Ep 110

How to pitch to Today Extra with Cosi Toni | Ep 110

In this episode, I’m joined by Cosi Toni, Executive Producer of Channel Nine’s Today Extra and all-around legend of live television. With nearly a decade of experience across producing, segment wra…

01:04:49  |   Sat 05 Jul 2025
How to pitch to SBS Food with Sudeshna Ghosh | Ep 109

How to pitch to SBS Food with Sudeshna Ghosh | Ep 109

In this episode, I’m joined by Sudeshna Ghosh, cross-platform content wizard and current Managing Editor at SBS Food. With a career spanning TV, print, magazines and digital across India, Dubai and…

00:39:53  |   Wed 02 Jul 2025
How to pitch to Two Doting Dads with Jessica Smalley | Ep 108

How to pitch to Two Doting Dads with Jessica Smalley | Ep 108

In this episode, I’m joined by Jessica Smalley — producer, storyteller and comedic strategist behind Two Doting Dads, a weekly parenting podcast hosted by Matty J and Ash that’s reshaping the way men…

00:51:16  |   Tue 01 Jul 2025
How to pitch to 9Honey with Jo Abi | Ep 107

How to pitch to 9Honey with Jo Abi | Ep 107

In this episode, I’m joined by Jo Abi, senior writer at 9Honey and one of the most refreshingly honest and compassionate voices in Australian media. With a background in radio, over a decade in dig…

00:34:22  |   Sat 28 Jun 2025
How to DIY PR headlines with AFR, The Australian, ABC and Mamamia with Melissa Reader | Ep 106

How to DIY PR headlines with AFR, The Australian, ABC and Mamamia with Melissa Reader | Ep 106

In this episode of Hack Your Own PR, we’re joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet…

00:44:11  |   Sun 30 Mar 2025
Pitching industry stories to SMH and The Age with Calum Jaspan | Ep 105

Pitching industry stories to SMH and The Age with Calum Jaspan | Ep 105

In this episode of Hack Your Own PR, host Odette Barry sits down with Calum Jaspan, media writer for The Sydney Morning Herald and The Age, to explore the evolving media landscape, journalis…

00:45:21  |   Sun 23 Mar 2025
Pitching Big Ideas to Big Stages: Mia Fileman on the Ripple Festival | Ep 104

Pitching Big Ideas to Big Stages: Mia Fileman on the Ripple Festival | Ep 104

In this episode of Hack Your Own PR, Odette Barry sits down with the unstoppable Mia Fileman, founder of Campaign Del Mar and one half of the brains behind Ripple Festival. Mia shares her journ…

00:42:45  |   Mon 17 Mar 2025
BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102

BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102

In this episode of Hack Your Own PR Odette Barry is joined by one of Australia’s most influential voices in podcasting: Kellie Riordan, founder of Deadset Studios and the original producer of my be…

01:06:17  |   Tue 25 Feb 2025
How to pitch to Abbie Chatfield’s It’s A Lot with Lem Zakharia | Ep 103

How to pitch to Abbie Chatfield’s It’s A Lot with Lem Zakharia | Ep 103

In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive produce…

00:56:47  |   Wed 19 Feb 2025
How to pitch to Instyle with Justine Cullen | Ep 101

How to pitch to Instyle with Justine Cullen | Ep 101

Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has…

00:47:06  |   Wed 19 Feb 2025
The power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100

The power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100

Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you’ll find at the helm of a glossy mag - and she’s back for interview number 2 on Hack Your Own PR - aft…

00:36:39  |   Mon 15 Jul 2024
How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99

How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99

Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class. 

 

Today we're joined by Steve Hui, also known as "The Points Whisper…

00:38:20  |   Wed 26 Jun 2024
How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98

How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98

 I think you’re going to enjoy this episode if you’re a beauty or lifestyle brand.

 

Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsle…

01:01:52  |   Wed 19 Jun 2024
How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97

How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97

Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review. 

 

Euan began his career in journalism accidentally after finishing an internship in Cambodia. He…

00:45:54  |   Wed 12 Jun 2024
How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96

How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96

Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found…

00:30:28  |   Wed 22 May 2024
How to ignite change and amplify social issues by pitching to the media | Ep 95

How to ignite change and amplify social issues by pitching to the media | Ep 95

Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age. 

 

With over 40 years of experience writing about social affairs, Wendy is one of the true advocates…

00:47:19  |   Sun 12 May 2024
How to get your brand featured in Forbes Australia’s News and Life section | Ep 94

How to get your brand featured in Forbes Australia’s News and Life section | Ep 94

Sam Hussey is the head of news and lifestyle at Forbes Australia, having previously been the Channel Seven editor in chief for the 7news.com.au publishing a cheeky 120 news pieces daily.

 

The ch…

00:30:44  |   Wed 01 May 2024
How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93

How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93

This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women’s Agenda.

 

Alongside her business partner, Angela Prie…

00:45:21  |   Wed 24 Apr 2024
How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92

How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92

Meet Nicole Maycroft, the PR & Communications Manager at Kic.  

 

Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely tre…

00:50:04  |   Wed 03 Apr 2024
Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91

Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91

This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories.

 

Sophie is the mum of 3 who used to record her podcast from the b…

00:52:04  |   Sun 25 Feb 2024
Disclaimer: The podcast and artwork embedded on this page are the property of Odette Barry. This content is not affiliated with or endorsed by eachpod.com.