Neil Saltman: The Future of Cybersecurity Sales

In this episode of Hack and Hustle, Anthony Johnson and Brad Rager interview Neil Saltman, co-author of  "Cybersecurity Sales: A Buyer and Seller's Perspective."

They discuss:

1) The evolution of cybersecurity sales,

2) The importance of relationships and trust, and

3) The changing landscape of lead generation.

Neil shares insights on what separates successful sales reps from mediocre ones, the significance of understanding the buyer-seller dynamic, and the impact of AI on sales and marketing efforts.

"Don't treat people like a transaction." "The relationship gets you the conversation, but value gets you the sale."

Are you ready for some real conversations?

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