Radio Show - How to Simplify Lead Generation for Complex Sales

We all know the old adage “Sales is the lifeblood of Business.” But what many people forget is that Lead Generation is the lifeblood of Sales.
And with sales becoming more and more competitive, the lifeblood of Leads is becoming more difficult to sustain. This has lead to ever longer, more expensive and more complicated lead generation processes.
But is this how it should be? Should complex sales really be created from even more complex lead generating processes? Isn’t there an easier way?
To tackle these questions I asked my friend Brian Carroll, author of Lead Generation for the Complex Sale, to join me on my show.
During the interview we covered:
*The real big challenge for generating leads in today’s market
*How to increase sales revenue while maintaining or even reducing sales and marketing expenses
*Why traditional marketing sabotages lead generation
*And much more
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