We all know the old adage “people buy people,” and this tells us that the client wants to get to know you before they will buy from you. It is a sound principle.
The big question, then, becomes: Do you know you? After all, if the client wants to know you, you must be fully know yourself or you’ll end up being a fake, which clients can smell a mile away.
So, how do we do it? How do we truly “know” ourselves? And how do we translate that self-knowledge into the tangible world of day to day sales?
To help me work through this deeply personal issue, I asked Christine Clifford, author of You, Inc. The Art of Selling Yourself, to join me on my show.
During the interview we discussed:
*Why and how to sell yourself first
*What are truly useful questions all effective salespeople ask themselves regularly?
*Why your personal passion is more sellable than your product’s benefits
*And much more!
Get 3 FREE chapters of BE DO SALE by CLICKING HERE!