Ep 4: Why Most GTM Efficiency Metrics Are Dead Wrong And What CROs Should Track Instead with Jacco van der Kooij

In this episode, Brandon Redlinger sits down with Jacco van der Kooij, founder of Winning by Design, to unpack why most GTM efficiency metrics are dead wrong, and what CROs should be tracking instead. They dive into the Bow Tie model, the rising cost of acquisition, and the untapped power of customer-led growth. If you're leading a SaaS revenue team and questioning whether your metrics actually reflect success, this conversation will give you the clarity, and the playbook, you need.