GTM by the Numbers
Dive into the world of Go-To-Market (GTM) strategies with "GTM by the Numbers," where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.
- Update frequency
- every 14 days
- Average duration
- 54 minutes
- Episodes
- 6
- Years Active
- 2025
Ep 6: The Language of the Boardroom: P&L Fluency and Reading the Market with Cassie Young
Brandon Redlinger sits down with Cassie Young, General Partner at Primary Venture Partners and former SaaS operator, to unpack why P&L fluency is the single biggest unlock for aspiring executives. Th…
00:51:05 |
Tue 26 Aug 2025
Ep 5: Reimagining Marketing and Team Structure in the Age of AI: What's Working and What's Not with Jon Miller
In this episode of GTM by the Numbers, Brandon Redlinger chats with Jon Miller to rethink how marketing and revenue teams should operate when AI is at the core—not bolted on. Jon breaks down where AI…
00:52:42 |
Tue 12 Aug 2025
Ep 4: Why Most GTM Efficiency Metrics Are Dead Wrong And What CROs Should Track Instead with Jacco van der Kooij
In this episode, Brandon Redlinger sits down with Jacco van der Kooij, founder of Winning by Design, to unpack why most GTM efficiency metrics are dead wrong, and what CROs should be tracking instead…
00:57:24 |
Tue 29 Jul 2025
Ep 3: Attribution Myths, Brand Truths & Capital-Efficient Growth with Bill Macaitis
In this episode of GTM by the Numbers, host Brandon Redlinger sits down with Bill Macaitis—the former CMO who propelled Salesforce, Zendesk, and Slack to breakout growth and now advises the next gene…
00:47:07 |
Tue 15 Jul 2025
Ep 2: Building a Metrics-Obsessed Revenue Operating System That Scales with Kyle Norton
Brandon Redlinger sits down with guest Kyle Norton, CRO of Owner.com, to break down what it really takes to lead a high-performing, data-driven GTM org—from building dashboards and forecasting with p…
00:58:27 |
Wed 02 Jul 2025
Ep 1: The Science of GTM Using Metrics, Experiments, and the Art of Strategic Decision-Making with Scott Stouffer
In this episode of the GTM By the Numbers podcast, part of the BenchmarkIt podcast family, host Brandon Redlinger speaks with Scott Stouffer, a five-time SaaS CEO, founder of ScaleMatters, and one of…
00:59:31 |
Thu 12 Jun 2025
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