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Growthitect - Podcast

Growthitect

Actionable growth hacks to help architects improve their sales, marketing, and social media skills.

Management Sales Business Entrepreneurship Marketing
Update frequency
every 7 days
Average duration
38 minutes
Episodes
32
Years Active
2024 - 2025
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How To Raise Your Architecture Fees (with Robert Yuen)

How To Raise Your Architecture Fees (with Robert Yuen)

#32: Every architect wrestles with the same question:


How do I raise my fees without losing clients?

In this episode, I sit down with Robert Yuen, CEO & Co-Founder of Monograph, to unpack exactly that.…

00:39:11  |   Wed 03 Sep 2025
Secrets of Client-Winning Architecture Websites (with Nikita Morell)

Secrets of Client-Winning Architecture Websites (with Nikita Morell)

#31: Most architects struggle with the same big question:


What should my website actually be doing for me?


In this episode, I sit down with Nikita Morell, the go-to copywriter and messaging strategist …

00:35:27  |   Wed 27 Aug 2025
Why Radical Transparency is Your Secret RFP Weapon (with Lisa Sauve of SYNECDOCHE)

Why Radical Transparency is Your Secret RFP Weapon (with Lisa Sauve of SYNECDOCHE)

#30: Lisa Sauve, CEO and Principal of SYNECDOCHE, joins us to reveal how her Detroit-based architecture studio won a major cultural project in a new market by pushing back against the original RFP.


PS…

00:40:30  |   Wed 06 Aug 2025
1-Year-Old Architecture Studio Lands Major NYC Client (Alexander Buckeridge of Studio Bucky)

1-Year-Old Architecture Studio Lands Major NYC Client (Alexander Buckeridge of Studio Bucky)

#29: Alexander Buckridge returns to Growthitect just over a year into launching Studio Bucky, revealing how he landed his biggest project yet. We dive deep on Bucky’s strategies, lessons, and mindset…

00:33:29  |   Wed 30 Jul 2025
How To Land Massive Clients With a Small Team (Joseph Cole of Culture Architecture and Design)

How To Land Massive Clients With a Small Team (Joseph Cole of Culture Architecture and Design)

#28: Joseph Cole, CEO and founder at Culture Architecture and Design, joins us to share how building a strong studio culture can be the foundation for scaling a successful firm. In this episode, we d…

00:40:29  |   Wed 23 Jul 2025
Can “Try Before You Buy” Work for Architects? (with Cavin Costello of The Ranch Mine)

Can “Try Before You Buy” Work for Architects? (with Cavin Costello of The Ranch Mine)

#27: Cavin Costello, Principal at The Ranch Mine, joins the show to talk about the bold new strategy he and his wife are championing: designing and building model homes that double as short-term rent…

00:43:26  |   Wed 28 May 2025
What Great Architects Do After Winning the Job (with Jenn Rittler of Moody Nolan)

What Great Architects Do After Winning the Job (with Jenn Rittler of Moody Nolan)

#26: Jenn Rittler, Associate Principal at Moody Nolan, provides a deep dive into one of the most overlooked parts of winning work: what happens after the contract is signed. Using the massive, multi-…

00:41:29  |   Wed 21 May 2025
How Perkins&Will Won A Groundbreaking Public School Project (with Laura Gwyn, Managing Director)

How Perkins&Will Won A Groundbreaking Public School Project (with Laura Gwyn, Managing Director)

#25: What does it take to win one of the most groundbreaking public school projects in the US? Laura Gwyn, Managing Director at Perkins&Will, joins Tyler Suomala to share how her team secured the fir…

00:43:47  |   Wed 30 Apr 2025
Renovating Mies van der Rohe’s Seagram Building with Marc Spector (How He Got the Job)

Renovating Mies van der Rohe’s Seagram Building with Marc Spector (How He Got the Job)

#24: Marc Spector, founder of Spector Companies, unpacks landing one of the most iconic projects of his career: a commission inside the legendary Seagram Building by Mies van der Rohe. No flashy pitc…

00:46:40  |   Wed 23 Apr 2025
The Unspoken Reason Clients Say Yes to Architects (w/ Alex Gore of F9 Productions)

The Unspoken Reason Clients Say Yes to Architects (w/ Alex Gore of F9 Productions)

#23: How do the best residential architecture firms win work? Alex Gore of F9 Productions has figured it out. In this episode, he breaks down the real strategies behind standing out in architecture –…

00:43:14  |   Wed 16 Apr 2025
How to Win Architecture RFPs Against Industry Giants as a Small Firm (with Andrew Lyon of Studio Lyon/Szot)

How to Win Architecture RFPs Against Industry Giants as a Small Firm (with Andrew Lyon of Studio Lyon/Szot)

#22: Partner and Founder at Studio Lyon/Szot reveals how his eight-person firm went head-to-head with global giants – and won. This is the ultimate David vs. Goliath story, packed with raw insights, …

00:46:56  |   Wed 02 Apr 2025
How Sweet Sparkman Won an International Competition (with Lissette Callejas)

How Sweet Sparkman Won an International Competition (with Lissette Callejas)

#21: Lissette Callejas, Director of Marketing at Sweet Sparkman, reveals the strategies that propelled her firm to win in the Reimagining Pei International Competition. We break down the secrets behi…

00:44:09  |   Wed 26 Mar 2025
Million Dollar Pricing Strategies (with Alexander Buckeridge of Studio Bucky)

Million Dollar Pricing Strategies (with Alexander Buckeridge of Studio Bucky)

#20: Alexander Buckeridge of Studio Bucky joins us again to share exciting updates on his firm's global success and discuss his pricing strategies for a major upcoming project. We'll dive deep into h…

00:40:39  |   Thu 26 Dec 2024
How To Build Awareness In Your Market (with Graham Irwin of Essential Habitat Architecture)

How To Build Awareness In Your Market (with Graham Irwin of Essential Habitat Architecture)

#19: Graham Irwin, owner of Essential Habitat Architecture, joins Tyler Suomala to delve into effective strategies for lead generation and maintaining client relations in the architecture industry. T…

00:46:07  |   Wed 18 Dec 2024
This Architect’s Formula for Firm Growth (with Rachael Smith of Lighthouse Studio)

This Architect’s Formula for Firm Growth (with Rachael Smith of Lighthouse Studio)

#18: Rachael Smith of Lighthouse Studio joins us to explore how to expand her business and optimize her project workflows. We delve into the nuances of project management, client contracts, and how t…

00:46:46  |   Wed 11 Dec 2024
Building A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects)

Building A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects)

#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new partners in a high-end residential architecture f…

00:41:41  |   Wed 04 Dec 2024
Using AI To Market Your Architecture Firm (with Michael Maturo of DYAMI Architecture)

Using AI To Market Your Architecture Firm (with Michael Maturo of DYAMI Architecture)

#16: Michael Maturo of DYAMI Architecture joins us to explore how AI can transform marketing and sales processes in the architecture industry. From handling complex projects to optimizing client enga…

00:56:08  |   Wed 27 Nov 2024
How To Use Events to Find Your Next Client (with Bradly Hirdes of Ordinary Architecture Practice)

How To Use Events to Find Your Next Client (with Bradly Hirdes of Ordinary Architecture Practice)

#15: Bradly Hirdes of Ordinary Architecture Practice joins host Tyler Suomala to discuss proactive business development and networking strategies for architecture firms. Hear how Bradly navigates cli…

00:38:53  |   Wed 20 Nov 2024
How To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects)

How To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects)

#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve in…

00:41:05  |   Wed 13 Nov 2024
How To Prove The Value of Good Design (with Tyler Mikolajczak of Built Studio)

How To Prove The Value of Good Design (with Tyler Mikolajczak of Built Studio)

#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and who they help. Then, how to make the value of good…

00:40:26  |   Wed 06 Nov 2024
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