ThirdLove Co-Founder & CEO, Heidi Zak: The Fashion Founders Series
- Author
- Betts
- Published
- Thu 14 Jan 2021
- Episode Link
- https://growthunscripted.com/episodes/heidi-zak-8ZuGzF5_
1:41 Heidi tells the story of how ThirdLove was founded.
3:17 Heidi discusses starting ThirdLove with her husband, Dave.
4:53 Heidi talks about making business decisions when she doesn’t agree with her husband or other team members.
6:36 Learn how the industry landscape has changed since ThirdLove was founded.
8:58 Hear how ThirdLove focuses on the customer being the woman instead of the man.
11:51 Heidi explains why she published an open letter to Victoria’s Secret in the New York Times.
16:22 Learn more about the TL Effect, a mentorship program from ThirdLove for female founders of color.
20:19 Hear about a new comedic campaign from ThirdLove.
21:03 Carolyn and Heidi reflect on the “To Each, Her Own” campaign.
24:18 Learn more about new product lines coming from ThirdLove
27:03 Heidi discusses inventory challenges and how she ensures customers get the products they want.
28:55 Heidi talks about the challenges ThirdLove faced in 2020.
