The Hidden Science of Email: Authentication, Deliverability, and Trust With Hank Hoffmeier of Kickbox

Conversation with Kickbox Director of Operations Hank Hoffmeier about the science of email marketing.

Email marketing is often hailed as the highest-ROI channel — especially for SaaS and digital product companies. But what happens when your emails don’t even make it to the inbox?

In this episode of Growth Stage, we speak with Hank Hoffmeier, email deliverability evangelist at Kickbox, about how authentication, verification, and deliverability impact your bottom line. Listen to learn:

• Why deliverability is no longer a “set it and forget it” process.
• How to fix common mistakes that are silently killing your campaigns.

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

• (00:00) - Intro
  


• (03:07) - Recent major changes in email marketing
  


• (07:10) - Important email marketing terminology and tools
  


• (14:30) - Key times to reverify or reauthenticate your email settings and tools
  


• (16:28) - How open rate validity has changed
  


• (20:50) - List hygiene
  


• (24:47) - How mobile apps and AI are affecting opens
  


• (26:47) - Long-form content in emails
  


• (29:10) - Regulatory changes and “permission marketing”
  


• (34:26) - One thing Hank would fix for all SaaS and digital companies’ email programs
  


• (35:19) - Special offer from Kickbox for listeners