SaaS Case Study: How Fred Linfjärd Cut Churn in Half

In our first episode, we sat down with growth expert Frederic Linfjärd to discuss conversion optimization (CRO) for SaaS.
We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company.

He discusses the difference between voluntary and involuntary churn, how to build and scale an automated churn reduction engine, and more.

Transcript for this episode.

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