The Easiest Content Strategy You Are Ignoring | Ep. 84

March 9th, 2025 - If you can answer a client’s question, you can create content. Too many loan officers freeze up, thinking they need some groundbreaking idea—but the best marketing comes from the conversations you’re already having.

In this episode of Growth Notes, Frazier shares how one LO struggled with content ideas until he broke it down: just answer the questions your clients ask every day. That’s it.

No fancy setups. No pressure to post immediately. Just record, get comfortable, and build consistency. Marketing isn’t about perfection—it’s about starting conversations that lead to conversions.

Hit play and start turning everyday conversations into marketing gold.

00:00 Springing Forward into Sunday
00:09 Overcoming Content Creation Challenges
00:30 Real-Life Example: Simplifying Content Ideas
03:28 Creating Conversations for Conversions
03:54 Practical Tips for Content Creation
05:09 Final Thoughts and Encouragement

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