Growth Machine Marketing Podcast

We usually talk about content as a marketing tactic to grow a business. But what if content is the business? This week, we’re diving into the world of creators with Gil Kruger. Gil is the founder o…

When is a social strategy the right way to go and when is SEO the right way? We’re joined by Ashley Rector, CEO of Quimby Digital, for a fun convo between agencies about the pros and cons of each of …

What happens when you stumble into content creation, and suddenly thousands of women see their story in yours? In this episode, Nora Schlesinger and Lindsay Rios sit down with Paige Connell, a conten…

We're not going anywhere... but our name is.

After years as the Growth Machine Marketing Podcast, we're rebranding to something that better reflects what this show has become: a space to explore how …

Frank Buscemi and Tom Eisbrenner from MBE Group share their POV of the acquisition of Growth Machine. We talk about how the merger process went on their end of things as the buyers, covering:

• Why th…

It’s Q&A time! Nora and Heather tackle listener questions, including:

• How do you build a better content strategy when your current content is suffering?
• Should I be optimizing for Google Gemini, Per…

Want to make sure your content agency doesn’t fire you? This week, Heather and Nora are breaking down the must-haves every business needs before diving into content marketing. Without them, you might…

As our VP of Content, Heather has hired hundreds of writers in all sorts of niches. There are writers who pop right off the page and make her want to talk to them immediately, and there are writers w…

We’re being acquired, and we’re spilling all the tea about what the process was like from start to finish! Nora will go over how she knew it was time to sell the company, how it felt going through th…

Heather, Lindsay, and Nora spent a few months trying to post on what could be considered the lamest social media of them all: LinkedIn. We all took different approaches and each found at least some d…

Welcome back to the Growth Machine Marketing Podcast! In this episode, we’re peeling back the curtain on a project near and dear to us: Transforming our own blog into a high-performing, strategic ass…

The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately.

Our VP of Content, Heather, and CEO, Nora, are here to discuss both sid…

In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content.

They discuss:

• How SEO knowledge can make you a b…

Here’s a milestone for the Growth Machine team: our first unblinded case study!

Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketin…

Impulse purchases are just a story we tell ourselves.

Stewart Hillhouse, Head of Growth at Customer Camp, joins the show to tell us why. He explains: it’s actually a series of experiences that ultima…

If you work in content marketing, you know John Bonini. He’s the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical…

One of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor?

Our very own VP of Content, Heather Leith, joins us today …

As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels.

So I was super excited to have her on the show. …

There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience.

Adapted from psychologist BJ Fogg’s…

Having grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth.

Our theory is that this has to do with the Critical Authority Threshold, a th…