Building a Business on Your Terms: Melissa Kwan on Bootstrapping and Webinar Automation
- Author
- Stun and Awe
- Published
- Thu 30 May 2024
- Episode Link
- None
In this episode, I had the pleasure of speaking with Melissa Kwan, co-founder and CEO of eWebinar. eWebinar is a platform that automates webinars using prerecorded videos. Melissa is a three-time bootstrap founder, digital nomad, and host of the Profit Led Podcast. As an entrepreneur, she's driven by her desire to create a business that aligns with her personal values and lifestyle. In our conversation, Melissa shared a wealth of insights on webinar automation, remote team management, and the importance of prioritizing happiness over revenue.
Key Takeaways:
- eWebinar's Automation: The platform automates webinars with prerecorded videos, saving time and enabling business growth without the need for constant live presence.
- Unique Approach: eWebinar offers a "Netflix of webinars" experience, featuring interactive elements, chat functionality, and a user-friendly design.
- High Attendance Rates: Thanks to flexible scheduling and on-demand options, eWebinar boasts high attendance rates, catering to various business verticals.
- Bootstrapped Growth: Melissa's zero-dollar marketing strategies include podcast marketing, LinkedIn engagement, and content SEO.
- Remote Team Management: Successfully managing a remote team of contractors requires clear communication and well-defined processes.
- Happiness Over Revenue: Prioritizing lifestyle and happiness is crucial for building a fulfilling and sustainable business.
- Aligning with Values: Align your business with your personal values and non-negotiables for long-term success and satisfaction.
- Continuous Improvement: Constantly refine your platform and deliver value to customers to drive growth and retention.
Where to find Melissa:
- LinkedIn: https://www.linkedin.com/in/melissakwan/
- ProfitLed Podcast: https://ewebinar.com/profitled-podcast
- Website: https://ewebinar.com/
Where to find Michel:
- Newsletter: https://www.stunandawe.com/
- LinkedIn: https://www.linkedin.com/in/micheljgagnon/
- X: https://twitter.com/michelgagnon
- Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
- You'll find all the show notes, transcripts, and past guests at stunandawe.com
- Up your growth game with our hands-on Growth Marketing Course
- For inquiries about sponsoring the podcast, email [email protected].
- Support the show on Patreon
Follow us:
