How to Price a Home In 2025

Most agents guess the price. The great ones have a system.

In this episode of Growth Drivers, Mike and Rachael Novak break down the five core strategies for nailing your home pricing in 2025—without relying on gut feelings, Zestimates, or wishful thinking.

If you’re a real estate agent tired of seeing your listings sit, drop in price, or miss the mark entirely… this one’s a game-changer.

We’re sharing:

— The biggest pricing mistake agents make (and why 50% of listings end in price reductions)
 — How to actually use comps, actives, pendings, and solds without getting misled
 — Why waiting until the last minute to price a home can give you the upper hand
— The “perception of value” principle that instantly positions your listing to win
— How to bring your team into the process to ground seller expectations with confidence
— And the 3 traps to avoid: Zestimates, net goals, and price-per-square-foot fantasies

Whether you're listing your first home or your hundredth, these insights will sharpen your edge, help you price with precision, and turn more listings into closings.

Grab a notebook, hit play—and upgrade your pricing playbook.

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