Shane Evans on building a wellness retreat empire from one painful moment

After a back injury left her in constant pain, Shane Evans set out to build the wellness experience she wished existed—affordable, consistent, and high-quality self-care. In this episode, the Co-founder & CEO of Heights Wellness Retreat (formerly Massage Heights) shares how she turned personal pain into a 100+ location brand. From launching a disruptive $49.99 membership model to leading through crises and rebranding, Shane’s story is a powerful lesson in purpose-driven growth.