Why Scripts and Tactics Don’t Close Deals

This isn’t an acting class—and scripts don’t close deals.

In this episode of Growth Conversations, I break down why memorized lines and outdated tactics fail in today’s sales environment, and what actually works instead. Buyers don’t want to be handled. They want to be heard.

You’ll learn:

• Why rigid scripts and “tricks” push buyers away
• The three real drivers of closed deals: trust, relevance, and confidence
• How to swap memorized lines for frameworks that keep conversations natural
• Simple ways to guide buyers without feeling pushy or fake

And before we wrap up, I open the door for future guests. If you—or someone you know—has a growth mindset and a story worth sharing, send me a message on Instagram (@theashleyfrank) or LinkedIn, and you could be on a future episode.