How to Run Discovery Calls That Build Trust and Lead to Yes

In this solo episode of Growth Conversations, I’m breaking down one of the most powerful — and most misunderstood — parts of the sales process: the discovery call.

If you’ve ever felt awkward, rushed, or unsure of what to say on a sales call, this episode is for you.

We’ll walk through the exact structure I use to lead discovery calls that build trust, qualify leads, and create real alignment — without ever feeling pushy or salesy.

Whether you’re brand new to sales or looking to tighten up your process, you’ll walk away with practical tools you can use immediately.

🔑 In this episode, I cover:

• The real purpose of a discovery call (hint: it’s not to close the deal)
• Common mistakes that kill trust and how to avoid them
• A simple framework to guide every call
• Key questions to uncover need, timeline, authority, and budget — without sounding robotic
• How to lead with curiosity (and land better clients because of it)

Discovery isn’t about selling — it’s about learning. And when you show up as a guide instead of a pitch machine, people feel the difference.

👥 Know someone who struggles with sales calls? Send them this episode!