I am growNman 132 The Scholarship Gap

Navigating the path to college has become increasingly complex and financially challenging for today's families. As my daughter graduates with the Class of 2025, I've learned valuable lessons about preparing students for higher education that I wish someone had shared with me years ago.

The harsh reality? Good grades alone won't secure the financial support needed for college. During scholarship ceremonies, we witnessed incredibly polished seniors who had participated in numerous activities throughout high school, making them prime candidates for substantial financial aid. These students had developed leadership skills, communication abilities, and community connections that set them apart. Meanwhile, billions in scholarship money goes unclaimed annually simply because students don't apply consistently or don't know where to look.

For families without generational college knowledge, the landscape can be particularly challenging to navigate. Parents must take an active role in researching scholarship opportunities and creating application routines with their children. Aim for applying to 2-3 scholarships daily during senior year, and start researching options as early as freshman year. Beyond finances, encourage involvement in clubs, sports, and volunteer work that align with your child's interests. These activities develop crucial skills colleges value while building the leadership capabilities that scholarship committees seek.

Remember that your children are watching and internalizing your habits—both good and bad. If we want to raise responsible, respectful young adults ready for college success, we must model these qualities ourselves. Simple courtesies open doors and create positive impressions that last. By preparing early and strategically, you can position your child for a more financially manageable college experience while developing the character and skills they'll need for lifelong success. Don't wait until senior year to start these conversations—the time to begin is now.