Episode 45: Why Lenders Need to Take Control in Tight Markets

What do you do when your borrower won’t sell the house, won’t pay you back, and still thinks the market is on their side? Sometimes, being a good lender means being the adult in the room. In a market that's slowing down and stretching timelines, waiting things out could cost you big.

In this episode, Rich Lennon shares real stories from his lending portfolio situations where he had to step in, speak up, and protect his capital. If you’re a lender watching projects stall, this episode will show you how to take control.

You’ll Learn How To:

• Spot the warning signs that your borrower is stalling 
• Use shorter note terms to stay in control and reduce risk
• Have respectful but firm conversations when things go sideways
• Avoid emotional decision-making and protect your bottom line
• Coach flippers and landlords through tough market decisions
  
  
  

Who This Episode Is For:

• Private lenders are feeling nervous about long timelines or market shifts
• Anyone holding notes that are starting to stretch past their due date
• Real estate investors who want to lend smarter and stay ahead of the curve
  
  

Why You Should Listen:

When the market tightens, borrowers often hesitate, but hesitation costs money. This episode will give you real-world examples and the mindset you need to navigate tricky lending situations confidently and professionally. You’ll walk away knowing how to protect your capital without damaging relationships.

What You’ll Learn in This Episode:

[00:00] Why lenders must step up when things get messy
[01:00] The chaos in today’s market and how to use it to your advantage
[03:00] Real borrower example: Holding out for 10K cost him way more
[06:00] What to say when borrowers stall or misuse funds
[08:00] The case for being firm and how to do it respectfully
[10:00] Reminding borrowers what it’s costing them to wait
[11:00] Why now’s the time to review your lending portfolio

Follow Rich Lennon here:
Website: https://richlennon.com/
Facebook: https://www.facebook.com/rich.lennon.121
Instagram: https://www.instagram.com/richlennon92/