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Growing Steady | Intentional Creative Business Podcast - Podcast

Growing Steady | Intentional Creative Business Podcast

We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.

Self Help Business Inspiration Careers Entrepreneurship Creativity
Update frequency
every 7 days
Average duration
52 minutes
Episodes
264
Years Active
2018 - 2025
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256 - Last ep before baby! What pregnancy has been like…

256 - Last ep before baby! What pregnancy has been like…

In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’…

01:12:57  |   Tue 12 Aug 2025
255 - Our Final WAIM Launch: The FULL Recap...

255 - Our Final WAIM Launch: The FULL Recap...

We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow st…

01:10:50  |   Thu 10 Jul 2025
254 - Real-time FINAL launch update (3 of 3, Jason only)

254 - Real-time FINAL launch update (3 of 3, Jason only)

This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


As of recording this FINAL installment, we have just 12 …

00:17:32  |   Mon 23 Jun 2025
253 - 10 most common questions we get asked

253 - 10 most common questions we get asked

Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know wha…

00:41:55  |   Thu 19 Jun 2025
252 - Real-time FINAL launch update (2 of 3, Jason only)

252 - Real-time FINAL launch update (2 of 3, Jason only)

This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


As of recording this second installment, we are 1 WEEK pos…

00:23:07  |   Tue 17 Jun 2025
251 - The 3 human skills you need to be building in an AI content world

251 - The 3 human skills you need to be building in an AI content world

With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized.

So what actu…

00:32:31  |   Thu 12 Jun 2025
250 - Real-time FINAL launch update (1 of 3)

250 - Real-time FINAL launch update (1 of 3)

If you love hearing the behind the scenes of a product launch, then you are going to thoroughly enjoy this 3-part series for our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


As o…

00:25:15  |   Tue 10 Jun 2025
249 - How we're learning AI tools without overwhelm

249 - How we're learning AI tools without overwhelm

If you’ve ever felt like you’re already behind in the world of AI (or like you need to try every new tool just to keep up) you’re not alone! 


In this episode, we introduce the idea of slow-learning AI…

00:32:29  |   Thu 05 Jun 2025
248 - What’s changed with launches?

248 - What’s changed with launches?

Are digital product launches dead? Not at all! But in 8 years, we’ve noticed a few changes and we wanted to share what we’ve seen firsthand. 


How many sales emails matter? Do you actually need launch …

00:38:35  |   Thu 29 May 2025
247 - 6 tools we *MIGHT* build next year

247 - 6 tools we *MIGHT* build next year

We are many months away from 2026 and the big shift in our Wandering Aimfully business, but we wanted to pull back the curtain and share how we ideate business ideas BEFORE they see the light of day.


00:52:33  |   Thu 22 May 2025
246 - The Future-Proof Creator (what still works in 2025?)

246 - The Future-Proof Creator (what still works in 2025?)

With AI taking off like wildfire, algorithms shifting like crazy, and tactics expiring faster than ever… what actually still works in 2025? 

In this episode, we’re cutting through the chaos to ground …

00:46:20  |   Thu 15 May 2025
245 - We asked AI to interview us...

245 - We asked AI to interview us...

If you’re like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions …

00:51:39  |   Thu 08 May 2025
244 - Back on Instagram after 3 years: Month 1 recap + Month 2 plan

244 - Back on Instagram after 3 years: Month 1 recap + Month 2 plan

We’re one month into our return to Instagram after a 3-year break, and in this episode, we’re pulling back the curtain on what’s working, what’s not, and how we’re approaching Instagram in a way that…

00:56:50  |   Thu 01 May 2025
243 - How we’re (currently) prepping/planning our parental leave

243 - How we’re (currently) prepping/planning our parental leave

With just a few months to go before our Tiny Zook 🐣 arrives (!), we’re sharing how we’re approaching parental leave—not as a step-by-step guide, but as a real-time snapshot of our intentions, plans, …

00:49:19  |   Thu 24 Apr 2025
242 - Why we're ending WAIM Unlimited (part 2)

242 - Why we're ending WAIM Unlimited (part 2)

This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about…

00:39:55  |   Thu 17 Apr 2025
Minisode (Jason Only) - Does everything feel messy right now?

Minisode (Jason Only) - Does everything feel messy right now?

See what we're up to: https://wanderingaimfully.com/now
Try Teachery for free: https://teachery.co

00:11:39  |   Thu 10 Apr 2025
241 - 5 signs it's time to pivot your business

241 - 5 signs it's time to pivot your business

How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the four indicators that helped us make the decision to wind down WAIM…

00:43:53  |   Thu 03 Apr 2025
240 - Why we’re ending WAIM Unlimited (part 1)

240 - Why we’re ending WAIM Unlimited (part 1)

After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this si…

00:52:27  |   Thu 27 Mar 2025
239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)

239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. 


In this launch recap episode, we’re breaking down:

  • The…
00:58:32  |   Thu 20 Mar 2025
238 - We’re having a baby! 😱 (Fertility journey update)

238 - We’re having a baby! 😱 (Fertility journey update)

This episode is a special one—because we’re pregnant! 🎉 We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Year’s Eve, no less!), and what t…

00:59:40  |   Thu 13 Mar 2025
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